Apart from the new Logo, Airtel has embraced a refreshed signature tune which has been composed by AR Rahman. The new tune also adds to the youthfulness of the new logo. With the new logo and the new tune, Airtel promises to deliver innovative services and superior experience to their customers. Commenting on the new identity, Chairman and Managing Director of Bharti Airtel Mr. Sunil Bharti Mittal said, “…this new brand identity gives us the opportunity to present a single, powerful and unified face to our customers, stakeholders
and partners around the world”.
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